It wouldn’t be a surprise if most search users especially the GEN-Z don’t know what Bing search is all about. Because Google has about 61.4% market share in the United States, with over 274.49 million visitors to the search engine. So it is well understandable for most people to be unaware of the Bing search engine.
SEO professionals are aware of other search engine alternatives to Google, as they spread their wings to explore different opportunities offered by these search engines. Bing link building strategy is similar to Google’s SEO strategy although there are few differences between the search engines.
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Bing search engine was launched by Microsoft in June 2009 and was renamed and replaced by Yahoo. Bing’s world market share is about 2.79% a close competitor to Google. This Bing link building guide will throw more light on the Bing backlink strategy, the differences between Bing backlink strategy and that of Google, and finally, the importance of Bing backlink strategy SEO link building.
What is Bing Search?
This is a search engine alternative to Google that helps users discover search intent and other valuable information. It has its own image search tool, Bing Maps, Bing shopping, and Bing ads which allows for a particular data search that by default is attached to Microsoft Edge and Internet Explorer
Bing Backlinks Strategy VS Google Link Building
It is possible to rank first on Google search engine results pages and not rank on Bing search engine. Surprise yeah?
Yes, because Google regularly updates its algorithm for search engine optimization different link schemes are flagged and are considered black hat link building strategies.
This is why you must understand what work for one over the other so you can rank effortlessly on other search engines. Let’s take a look at the differences in building links for both search engines.
Apparently, Bing utilizes link quantity for ranking, no doubt quality links are also needed for Bing to rank a website page, but it focuses more on aggressive link building. The number of inbound links pointing to a website can improve traffic and enhance visibility. The Bing webmaster tools are used to measure the number of links present on a website page.
On the other hand, the Google Search Console tool acknowledges High quality links while ranking a page. You don’t necessarily need to stuff a website with many links or low quality links. All you need is a few links with high authority sites to rank on Google page.
Otherwise Google flags it as a penguin penalty. Google is structured to detect spammy links that are of no value to search intent, in this case, the content containing these spam links is not indexed making your website page rank lower. Build links that are natural through contextual link building and other backlink strategies that follow the webmaster guide.
Social media Signal
Bing link building uses Social media as a ranking factor, engagements from social channels drive traffic on Bing research pages. So the more your brand’s social media interactions, the more you are likely to build links and increase your outreach. This social signal favors old websites with high domain authority.
However, Google has a more complex way of ranking a page. It is not solely dependent on social media engagement, although it is part of Google SEO metrics used to measure search positions. This can help you channel your SEO efforts accordingly because social media are impactful to Google search through user generated content strategy.
Data Source Volume
Bing data sources rely on conventional schemes to understand contents. These schemes used include domain, page titles, metadata, and keywords. Metadata helps Bing assess a website’s authority, as it helps in the ranking process of the Bing search engine.
Google has larger data volume sources as it uses an algorithmic natural language processor to provide information from a wider website source for users’ search intent. This is why Google uses quality backlinks with high domain authority to rank a website.
Keyword Anchor Text
Bing SEO uses keyword anchor text as a preference in optimizing content and building links. Different types of anchor text such as naked links, exact keywords, and other anchor text play a vital role in Bing link building.
Whereas, the 2012 Google Penguin update frowns at sites with exact keyword matches and is liable to be penalized. So Google doesn’t consider keyword anchor text when ranking. It is necessary to do keyword research carefully for Google, using a specific targeted keyword that explains the context of a piece created
Domain Type Prioritization
Bing link building place more priority on official websites such as edu.org, and gov.org, as a ranking factor for search engines. These sites are assumed to generate high traffic which in turn reflects to placement levels on Bing search results page.
Google generally, ranks pages that are popular and valuable to users. Whether official websites, commercial websites, or other websites that are impactful to users. That is why Google uses PageRank as a factor for optimization, it assesses the quality and trustworthiness of any given site.
Optimizing your Bing SEO strategy can be beneficial in link building campaigns. because you are able to create links through crafting valuable content that will rank high on search engine. Also, the use of relevant keywords on your web page enables users to find you and generate website traffic. Let’s explore strategies link builders use to optimize Bing backlinks.
Create High Quality Content
Create contents that align with Bing SEO, this will enable stay on track and rank higher. This is an effective way to generate more links and organic traffic, you need to focus more on the user’s search intent while creating content. This will increase the dwell time and reduce the bounce rate on your website. To create content that impacts users you need to follow these Bing SEO practices:
Research your target audience using demographics to know what content best interests them.
Keyword research and Bing backlinks while incorporating these keywords into your content.
Create topics that interest readers and capitalize on it.
Research your competitors using the Bing webmaster tools to see what they are doing.
Quality matters a lot when it comes to content creation, know how to use words that compel depending on the type of content. Some business owners, employ a copywriter or an expert who knows how to write compelling copies for organic ranking.
Optimize Website Structure
A good website structure benefits users and allows them to navigate seamlessly across various pages on your website. To optimize your website structure you must consider basic factors such as:
Internal linking and Navigation: This helps Bing search engine to crawl your page easily without the hindrance of broken links or spammy linking. The internal link enables Bing to understand the page and indexation.
URL Structure: The structure of the website URLs is known to determine topic relevance such as keywords and meta descriptions that are concise.
Leverage Social Media On Bing SEO
Not only does social media signal impact Bing ranking, but it also drives engagement and lead generation. Most users in the U.S. use Bing search engine more and take advantage of the social signals using Bing ads to promote businesses. To improve your social signal you must:
Know how to engage your social media followers and enhance interaction.
Hop on to trending content with hashtags to increase content publicity.
Share links of content on popular social channels and request engagement from followers.
Comment on the influencers page for relationship building.
Invite guests for interviews or guest blogging, this can be through podcasts and sharing links to these interviews.
You can increase your search visibility on Bing when you receive more social signals on your website page. As more visitors drive traffic to your website, you gain more backlinks and boost your website’s credibility factor.
Use Bing Places for Visibility
This business listing platform allows you to provide data about your business. It is a free local directory specific to Bing, with details such as location, phone number, business timing, and website URL. This will help people find you. and manage your online presence. There are a few steps to claim a Bing place for your Business, they include:
Create an account with Microsoft and sign in.
Create/claim your Bing business listing: click on “Get Started” If you are new click “Add New Business”, but if you already have an account you can just select “ Claim Business” and follow the steps.
Add your business information to the data provided, and make sure your details are filled in correctly.
Bing will ask for verification of the listing either through email or phone number depending on your preference.
Use optimization tools such as Semrush to manage your Bing listing.
Improve your Bing rankings with keywords, high quality images, and compelling posts to attract new customers.
It is quite easy to rank in Bing, you just need to follow this Bing link building guide strategically to increase your ranking factor. By practicing this Bing backlink strategy, you will grow your traffic and improve visibility. As much as Bing doesn’t penalize link buying from other websites, it is necessary to provide good links from an authoritative website.