The Importance of Investing in Professional Content Writing Services
How it Can Improve Your SEO and Brand Reputation
High-quality content can increase the chances of getting shared and linked to by other websites, which can improve your website's authority and drive more traffic to your website.
A well-written, informative and engaging content can help increase the time visitors spend on your website, which can decrease the bounce rate which is an important SEO factor.
Brand reputation is closely linked to the perceived quality and trustworthiness of a business, and high-quality content can help establish a business as a thought leader and authority in its industry, which can in turn improve its reputation and credibility.
The Cost of Creating High-Quality Content
Understanding the Factors that Affect Pricing
Creating high quality content can be a big expense for a business, lets stop there, this is simply not true, today you can create various different types of content and also you can find an extremely good writer for a significantly low price than current US based market prices are.
But remember this can’t come for free, it is an investment that can pay off in the long run by generating more visitors to your website, boosting conversions, and improving your search engine results.
There are several elements to consider when estimating the cost of producing high quality content.
So look at our list of the ones we recommend as the most valuable:
- Type of content: Different types of content, such as blog posts, e-books, videos, and infographics, will have different costs associated with them. For example, creating a video will be more expensive than writing a blog post.
- Length of content: The length of the content also plays a role in the cost. Understand that typically long form content requires more working hours to deliver and therefore will cost more than shorter content.
- Writer’s experience and expertise: The cost of content writing can vary depending on the writers experience and expertise. A more experienced and skilled writer will typically charge more than a less experienced one.
- Research and facts: Researching and fact-checking the content can add to the cost of creating high quality content.
- Optimization for SEO: Optimizing the content for search engines can also be an additional cost. If you are getting ahead of yourself to think this is not important as it seems then you really do not understand the ways Google operates nowadays, but the SEO specialist knows how to utilize your content and their expertise to make the greatest possible impact on your organic search traffic, so please hire a specialist.
- Formatting and design: If the content requires special formatting or design, it can add to the cost. One of the most important things is visually appealing to the eyes so this is for sure one of the important factors to consider.
- Revisions and editing: The number of revisions and editing required can also affect the cost. Slightly but it can impact your prices.
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Generating strong and on the point content with lots of practically applied information is the key.
Lengthy content is key for modern search engine indexing algorithms. This is due to the value longer content brings to the readers.
Being a recognizable authority on certain topics can improve your overall rankings and bring more clients.
The Value of Investing in Professional Content Writing
How it Can Impact Your SEO and ROI
We can offer our valuable insights on this topic, but before we continue doing it please understand that there are many speculations on how someone should apply SEO to reach the fullest potential in the shortest period of time. It is important to understand that there is no shortcut to it.
You must follow certain standards regarding the implementation of search engine optimization practices and you can’t go the other way, to achieve desired results, in many cases you simply need to follow the rules.
However, we would like to offer a unique point of view that is not commonly discussed.
Repurposing your content is one approach to increasing its worth. You may reach new audiences, enhance interaction, and generate more traffic to your website by reusing your content.
This may be accomplished by:
- Making many versions of the same information, such as converting a blog post into a video or an infographic.
- Long form information is broken down into smaller, bite sized portions that may be shared on social media.
- To encourage repeat visits, create a series of blog entries or videos on the same topic.
- Translating your stuff into many languages in order to reach a global audience.
- Updating outdated articles to keep them current and attract additional search engine traffic.
We strongly suggest applying this knowledge in your everyday practice if you wish to increase your online visibility. But, do not stop there, you should always learn more and more importantly you should always experiment with practical applied solutions to boost your strategies.
Now lets delve into more serious matters.
Return on investment or ROI is not that hard to determine in your SEO strategy, but many experts neglect the importance of defining the ground KPIs and most commonly they simply don’t think it is important to let the client know what those are and how they track the progress of those KPIs. In the last part, the most important thing is the ease of understanding how the KPIs have changed if you easily understand.
As an example the KPIs can be the following:
- Driven Traffic toward your site through the use of exact content that the writers should create for you. This should be measured before and after the content is published on your site. So the exact percentage of impact can be determined.
- Bounce rate is another metric that should be followed when the article is published. This tells you the percentage of people who just opened the article and then bounced to some other page. This is a very important metric and it should be always low since it ensures that the audience engages with your content.
- Time on site is a measurement that is one of the basic KPIs for all SEO optimization, also including content writing services. This is the time users are spending on your site, in this context the time some user is going through your specific article or material that is provided by the content creator. Naturally, if this time is higher then your content is better and provides more value to the users because they are actually reading it.
- Rate of conversions is very much needed to be checked as it ensures the way that particular contents ability to convert readers into potential clients, therefore these metrics should also be carefully watched over.
- Shares on social media are one of the most important metrics that definitely should be enlisted in the KPIs since the popularity of social media allows us to reach a broader audience and if your article is shared on social media it is proof of the trust that people found something interesting in that article.
- Lastly we are talking about backlinks which are our specialty. Proper backlinks to your article ensure that your article really hit the spot with its content and if sites regularly link to your content that it talks about how authoritative you are in your specific niche, which is a big plus.
Why Cheap Content Writing is a False Economy
Understanding the Long-Term Impact on Your Business
Cheaper is Not Better
Cheap content writing often results in poorly written and unengaging content that does not effectively communicate your message or resonate with your target audience.
Quality is Important
Inferior quality content can harm your brand reputation and make it difficult to attract and retain customers.
Low-quality content may also be less likely to rank well in search engine results, which can negatively impact your SEO and visibility.
Cheap is not Optimized
Cheap content writing may not be optimized for search engines, which can make it harder for your target audience to find your business.
Cheap content may not pass plagiarism check and can lead to legal issues.
Always Hire Professionals
Investing in professional, high quality content writing can pay off in the long term by generating more leads, sales, and return on investment for your business.
Relevant content is a key to authority. If you have content that is relevant to a certain niche your site will automatically be recognized as an authority in that specific niche, which will benefit you in the long run.
Matching Time Limits
Always hire people who have the capabilities to deliver your content in a timely manner. The content should be there on time because it is closely related to your publishing strategies.
Content Creation Costs
How to Balance Quality and Budget
Our ultimate goal is to balance quality and budget regarding the cost of content creation. Since this is a common challenge for search engine optimization. The key is to strive for a more balanced way to create great content which attracts and engages users but tries to lower your expenses.
You can do this by outsourcing writers, or trying some digital nomads that will surely cost significantly less than the inbound content team while managing to deliver great or even better content.
If you wish to try it yourself there is one way to accomplish this by reusing existing content in new and innovative ways. For example, repurposing older blog posts by updating them with new information, or turning them into infographics or videos, can help to breathe new life into the content while keeping costs down.
Another strategy is to focus on creating evergreen content, which will remain relevant and useful for a long period. This type of content is less likely to become dated and will continue to drive traffic to your website over time, making it a more cost-effective option than constantly producing new content.
The focus should be on creating content that targets a specific audience, in this case, you are creating an authority for a specific niche, and this is by far the best thing you can do regarding your content creation. By understanding their needs and interests, you can create content that will be more likely to resonate with them and drive engagement.
Of course, as we have spoken earlier, outsourcing can be a cost-effective solution, as it allows you to tap into the expertise of professional writers, editors, and other content creators at a fraction of the cost of hiring in house staff.
Balancing quality and budget regarding the cost of content creation can be achieved by repurposing existing content, creating evergreen content, targeting a specific audience, outsourcing and focusing on creating high quality, in depth content.
Basically regarding content creation there is significant importance in balancing expenses with quality. Make sure to understand the basic cost structure.
Here are some examples that follow a general use in the content writing niche.
Beware these prices are not the exact ones we offer or any other agency offers, those prices may also vary a lot and they should be used to get a sense of how much each service can cost.
- Blog posts: $0.10-$0.50 per word
- Articles: $0.15-$0.60 per word
- E-books: $0.25-$0.7 per word
- White papers: $0.50-$1.30 per word
- Case studies: $1.00-$2.30 per word
- Product descriptions: $0.05-$0.25 per word
- Press releases: $0.10-$0.35 per word
As we already said, this is a general pricing plan for content writers around the globe, this may vary a lot for different countries, niches, and agencies. It also can be drastically higher for certain projects. The rates could also differ due to different levels of experience and skills, the research involved behind it, and also the type of content.
Some writers have minimum fees for their services and they simply don’t negotiate below those prices. They value their time and expertise more than word count so the article may have a very low word count and still cost a lot.
It is wise to get ahead of your writers and research everything before you start negotiating with them, in short, be prepared so they don’t rip you off.
They can also divide the prices into different categories, so ask them do they combine their services in one payment or if they divide the research, editing, and revisions into different payments.
Before you start doing any project with them determine the due date for your articles, if you are not sure what your article will look like, ask them for the outline of it.
An outline is a simple structure of headings and subheadings for your article, in which you can see what are the main objectives of the article and see in which direction the writer will take it.
To summarize, the writing services can vary a lot, it all depends on the following:
- Due date
- Type of the project (Blog, Case studies, Infographics included, Video material included, e-book, etc..)
- Scope of the project (editing, researching, revisions, etc..)
- Word count
These are some samples of what your main concerns should be, but there are many little details to check out.
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Why the Price of Content Writing Varies
Understanding the Industry Standards and Factors
As an internet company with extensive experience, we can tell you that the cost of content writing can vary substantially based on a variety of factors, including the writer’s experience and skill, the sort of material being written, and the client’s unique demands.
The writers experience and competence are important aspects that might influence the price of content production. Writers with greater expertise and specialized knowledge in a specific sector would often demand a higher fee.
Furthermore, authors with a proven track record of creating high quality content that generates engagement and conversion will fetch a higher rate.
The article is way cheaper to write than a case study, the reason behind this is simple, the case study needs to be researched in a more analytical manner and the person who is writing that case study must have great knowledge of that topic, or that case study will not be significant since it will be based on a person who does not have necessary skills to examine that case.
Having a wide range of content types (text, images, videos, infographics) can also increase the chances of your website appearing in different types of search results and increase visibility. Creating multimedia content, such as videos or infographics, can really increase the cost, but nowadays it is considered a must for every article that amounts to something.
The specific needs of the client can also affect the price of content writing. Since the higher content volume requires a higher knowledge and more working hours. Now add to this a tight deadline and this work must be way more expensive than some projects which don’t require that much work.
Professional content writing services can ensure that your content is well written, informative, and engaging, which can help attract and retain customers. Pay attention to a writing service provider which can deliver your content at the time you both agreed on, it is crucial to choose a company that has that capability.
In terms of industry standards, the prices for content writing vary by region. But prices are generally higher in developed countries like the US, Canada, the UK, and Australia.
However this does not mean that those countries by default have the best writers, quite opposite from this the best writers are often the digital nomads or people who work in countries like Serbia, Romania, and Ukraine.
So make sure to check all options regarding your content services, and find the best solution for you.
Utilize our content writing services to help your website grow its traffic.
The Real Cost of DIY Content Writing
How to Avoid Common Pitfalls and Save Money
We can only give you certain guidelines to follow regarding those money traps. So make sure to read this part of the article with a keen eye. Your main focus should be to bring real knowledge to the reader. Therefore your actions always need to be directed to the source of knowledge, and that is a practical approach through various tests.
Either you test yourself or you do a significant amount of research to find people who are testing content writing strategies in various ways and learn what gives a good outcome, what doesn’t give any response from the public and search engines, and what gives a negative response.
But there are some standardized practices you can start with today. However, please understand that any content writing or creating take a lot of energy and effort.
This is a really time consuming job and please do not try to do it if you are not willing to put the required effort into it.
If you are willing to save money on copy writers and try to do this yourself, there is a high risk that you will have headaches while researching the topics you wish to write about.
But do not be discouraged, we understand you more than anyone, we have created this website from scratch by ourselves, we have created every piece of content by ourselves, and we also created all inbound material that is needed for the company itself. Things like spreadsheets, project management templates, our standard operating procedures, and many other things.
Therefore we understand that you wish to do it all by yourself, so we would like to offer you some piece of advice for content creating at least.
So lets start with the main strategy we will recommend, but inside this strategy, we are going to tell you various details that will improve your perception of content writing and increase the likelihood of your success. So let us start.
The word of the day is Content – as you may hear all the time, the content will increase your chances of reaching growth by more than you imagine.
First of all, your articles must be at least 3000 words or even more. There are studies that show that 2000 words are enough but since everything is evolving you would need to stay ahead of the world and create at least 3000 words of content that cover the topic from the inside out.
Provide material, knowledge, and information, try to put things into perspective, be bold, don’t put general information in the articles, and try to conceptualize all the time you can. This will make you unique even if it is wrong it will bring more understanding to the topic and the people will be inspired to do their own research.
The way you should start the article is rather simple, you should find a topic you wish to use, then find some alternative topics to it, then find some complementary topics, in that whole process try to find as many similar topics that are in the same field.
Magic begins when you uncover a new field that crosses with your initial topic of interest, then you should implement the same process on that new field. When you explore a few fields then come back to your initial field of interest and came up with a topic that will be good enough for all those fields. Then you should definitely start writing and try to find the line between all those fields in one topic.
This will surely make you better at understanding your first topic, and it will further improve your knowledge of various other topics, which will subsequently make that article unique and it will provide a clear point of view on all those points of your interest.
Surely some folks will be interested in your views more than others, but the main thing is to differentiate from other content and be unique, this alone will generate huge integrity and give you a boost in organic traffic.
But this is very hard work to do, so if you are not up to it, then try to outsource it to professionals and focus on more important things in your business.
We are more than glad to help you with any of your issues, we could even consult you if you are not sure what to do next.
Use our contact page to send us an email, or just do it by using this address firstname.lastname@example.org.
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