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In 2023 content marketing strategies are the order of the day. Its effects are of tremendous value to many online businesses, which is why marketers hold onto this content intended to drive action to their page.
Understanding the basis of this marketing strategy will enable you to repurpose your content driven designs to drive traffic and generate leads. Your ultimate business objective is to reach your target audience so that they can take action.
You can drive action with your content when you know the best strategy to employ in content creation. It can be through videos, blog posts, gated white paper, press releases, etc. This article explains the type of content and the suitable tactics to employ for your business.
What is Actionable Content?
Any content that drives traffic and compels the reader to take action is actionable content. It can be to download, subscribe, buy, add to cart, etc. Once an action is taken by the reader. It becomes action-driven content.
What is Content Intent?
When you say “intent” in your content strategy, it is simply a way to build relationships with customers by giving solutions to their pain points. Also, it could be a response to a change in search engine algorithms based on specific keywords intent.
Content intent involves creating content that focuses more on your target audience with your video, or blog post. It is also a valuable technique that marketers use to interact with their audience.
Types of Content Intent that Drive Action in 2023
Starting up a brand in 2023 can involve lots of effort and research. Identify your audience and strategize what content to give out in order to drive action seamlessly. Videos, photos, articles are elements that impact content marketing.
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Let’s explore the types of content in the digital space:
Sustainable Content
It is not just about creating bulk content, does it impact your audience in a useful way? This is the major question any brand owner must answer in order to maintain content sustainability. Providing interesting, timeless information is the breaking point to customer engagement.
Offering original content ideas will make companies grow their website and generate leads. This can be effective through the decision making process, outlining the type of information to give your audience.
Understanding the metrics involved in content marketing so you don’t complicate things for your business. Authenticity will be your major focus to influence your buyer persona by showing the face of your brand.
High Valuable Content
People have values and these values are backed by emotion towards a context. Most likely customers tend to go for a brand that aligns with their core values and has proven credibility over time.
Most companies engage in social media movements such that they drive a particular notion that relates with their values. Example of these movement is gender equality, women empowerment, girl-child support, racism, xenophobia, etc.
The demand for involvement is a basic trend in 2023, as most people in the media space can be sensitive to the happenings in an environment. The possibility of showing false commitment is overruled in our present society as customers are on the watch.
Podcasts
This is the most interactive format in content strategy, creators and brands invest in, for their listeners to participate through sharing their opinion while multitasking. It is vital for content creators to initiate their own podcasts session to develop areas of expertise in the field.
Choosing the right topic for your audience you need to research on demographics like age, location, gender of your listeners to know what interests them the most. Choose the best podcasting formula according to the resources you have available.
Most podcasters invite guests to their podcasts in order to drive action. This guest approach can increase followers of guests with similar interests to connect to your content intent.
Short Videos
Most distribution channels have currently joined the TikTok trend of creating short videos that can reach millions of users within a short period. Incorporating these short videos into your business has a way of increasing brand awareness.
People easily jump on trends like music, and acting scenes in movies for fun and thus has generated traffic in 2023. Many social media channels like Instagram and Facebook use “Reels” as short clips.
Some distribution channels like YouTube monetize “shorts” due to the increase in time watched by users. This short clip has strong viral potential as visuals are effective tools to capture customers interest in content marketing.
Behind the Scene Photos
For credibility and authenticity, people like to see the process of making a product or service rendered. Showing teaser videos or visuals can boost customers’ trust and loyalty. Revealing what goes on the back end makes your audience establish a connection that will sustain you.
You have nothing to lose in sharing your company’s daily transactions on social media platforms. So don’t hesitate to jump on this trend, as it improves your brand image and makes your client relate to your intent. The birth of a new social network BeReal is a result of Generation Z interest in showcasing reality. This is done by initiating live videos in the process of creating content.
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Top 10 Content Marketing Strategy that Drives Action
In content marketing, you have many strategies to employ in your campaign, however. highlighting the best tactics for your business depends on your objectives and content intent.
Below is a list of strategies to drive action in your content:
Develop Content for Audience Personas
You can create content for your target customers such that you speak directly to their needs. Produce content that resonates with your audience. That way you get a deep clarity of what interests them.
You can create a persona template to analyze your goals and discover topics that are solution-oriented for your clients. This personas template enables you to draw preferences, give out benefits, demographics, and much more.
Define Your Content Value Prepositions
You should be able to know why your customer should choose your content over your competitors. You can now use your research to define your value prepositions, also building a mission statement will guide you through the right path to drive users into taking action where necessary. It could be for educational purposes, entertainment, and sales.
Whatever your goals may be, learn to channel them in the right path such that it helps your audience. You can plan to use a content calendar that will remove pressure when it comes to producing content.
Increase Your Publishing Frequency
People take note of a brand’s consistency in the digital space, this triggers commitment and drives engagement. When you increase the number of publications, there is a tendency to generate leads and conversions.
The digital space is crowded with different content, in order to stay relevant , it is important to consistently publish short clips or photos, and write contents that are interactive for users to engage.
Get Involved with Your Community
Networking in your industry is one of the best ways to grow. Connecting with people of similar interest will expose you to understand the best approach to curbing any challenge you encounter.
Focus on a particular locality where you can channel your efforts in a relatively cheaper way while growing our company. Using these local marketing tactics can boost your confidence in expanding beyond your environment
Capitalize on SEO Fundamentals
Search engine tools are the best strategy to create awareness, using Google Analytics to measure progress with the right keyword. You can update your websites and use backlinks to your content to drive traffic.
Link building services incorporate these backlinks as a method to enhance the visibility of the website content. SEO experts know how best to plunge into content with tricks that will captivate your audience.
Update Your Website Photography
The first thing a client stumbles on is your website page, how long the viewer stays on it depends on how attractive the feels look. Using eye-catching photos with a high resolution will capture the viewer’s interest.
Combining different photography feels starting from your website profile, and custom stock photography to accommodate your content marketing.
Ask Customers For Video Testimonial
Videos are far more effective tools when it comes to testimonials. Attaching these videos to a section of your website will attract people and prompt them to make decisions quickly. That way you earn their trust and maintain returning customers.
Social proof has a powerful effect on human psychology. Seeing is believing, as they say, applies to digital marketing. Don’t just settle for testimonials that are in written format, add images or videos to make it realistic for viewers.
Conclusion
Taking note of the right steps to crafting the best content intent gives you the opportunity to drive traffic with compelling calls to action. A purpose driven content is backed up with adequate research and experiment towards your value prepositions.
Planning your marketing campaign and consistently applying it to your business in 2023 will enable you to create the right content for your audience.
