An E-commerce website platform involves buying and selling goods and services. Most online shoppers abandon carts at the checkout stage and this reduces sales drastically. Sales by one click are the trending ecommerce tactics to get a conversion.
Oftentimes it could be a result of friction in navigating through a website page for purchasing a product. It is vital to simplify these processes seamlessly to convert more visitors to customers.
Although sometimes there are unavoidable reasons for cart abandonment for top e-commerce categories due to how users surf through top e-commerce search engines- most users engage in window shopping, price comparison, exploring coupons, and saving items for later.
One click solution was introduced by Amazon in 2000 to limit the dispatch of personal data, allowing customers to buy products with just one click. This set them apart from their competitors and this technology finally was licensed by e-commerce businesses like PayPal, Stripe, and Apple Pay.
To increase e-commerce sales by one click, an e-commerce website redesign can promote an alternative checkout process that requires no fields for information such as name address, card number, etc.
Most retailers save customers’ data for future checkouts so it can be reduced to one touch. The shopping cart abandonment rate in the US is 85% mostly as a result of complicated checkouts.
Factors to consider before embarking on one click conversion rate
Transparency
Customers can trust e-commerce brands when they are sincere about their product history. E-Commerce made simple by Integrating the one click buy process can be successful when you give out credible information on your product. This helps to increase customer experience.
Do you Communicate the Shipping and Delivery date?
The nature of connective e-commerce aids retailers to offer services that will prompt users to take necessary actions. It is important to take note of customers’ information to help disperse purchased products.
Does your Store Rely on Returning Customers?
Embarking on the one click method of sales will help to return customers if you give personalized product recommendations.
This will help build loyalty to customers, seeing that their interest is considered during their online shopping experience.
Methodologies Used to Increase E-commerce sales by one click include
Concept of One Click Upsell
Upsell offers are basically to compel buyers to spend more than the initial intent of purchase. This may involve making an offer of higher value with a discount to prompt users to take action. For example, as an online retailer, you sell a face cap for $10, after the purchase has been made by your customer.
You might decide to offer 5 multi-colored face-cap with a 20% discount. This can attract the buyer because the buyer will pay $40 instead of $50. The buyer can save $10 from this offer.
Both consumers and organizational buyers purchase products online but the checkout process can either increase conversion or reduce it drastically. However, the one-click upsell allows customers to access your post-purchase offers with just one click.
This saves the buyer time from giving out data for the required checkout field. You should understand that the longer it takes a buyer to stay on your page without taking action, there is a tendency to not complete a purchase. This will cost you money spent on acquisition.
Integration of Relay Tools
This is the most user-friendly medium to purchase data. It involves the use of in-app purchasing tools to acquire a product with just one click. The effort required to locate a suitable product is called search cost.
This tool helps retailers get the information needed when a customer makes a purchase. Inventory and sales reports are generated by default upon completion of a transaction.
Thanks to the new mobile shopping experience which has simplified one-stop shopping within an app without the need for users to go to a website cart ordering. This tool allows retailers to offer products across digital apps using a single click for payment processing.
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Examples of relay apps are Twitter, ShopStyle, inMobi, and Spring. They allow merchants to incorporate this tool, adding their product information, shipping, and tax preference for a seamless purchase by the customer.
The benefit of Relay Tools for E-commerce businesses
- It triggers an in-app purchase to increase conversion
- It gives the brand the optimum awareness
Benefits of Relay Tools for Customers
- It gives a transparent feel for customers to trust a brand
- The checkout is seamless and easy
An Attractive Bundle Budget Offer
Customer shopping behavior is attributed to what interests their decisions in purchasing a product. E-commerce implementation of bundle offers for users compels them to buy products for a cheaper rate.
People indeed love bundle packages for an affordable price. This bundle offer is a one-click purchase strategy that increases sales.
The concept of bundle offer is to make available relevant product bundles together for a low price. Product type that suits this strategy includes:
- A bundle of T-shirts, a pair of jeans and a face cap.
- Computer accessories containing a keyboard, mouse, and wireless headset.
- A beauty combo for facial soap, face serum, and facial cleanser.
Making the right bundle combination can bring great results with just one click. Engaging in vast research for your customers to identify their needs can increase the chances of conversion sales.
Create a sales funnel With One Click
Creating a one click sales funnel without excessive complication and expensive investments can be a challenge in e-commerce. You can set a direct sales funnel for specific products with attractive offers attached to them.
Sales funnels ranging from ads, landing pages, and AdWords are a necessary step to increase conversion with one click. These marketing strategies can convey visitors to purchase products instantly.
You can also set up dynamic funnel features for different cart categories based on the brand’s popularity or quality of products. In order to create a one click sales funnel for conversion rate optimization (CRO) there are different factors to consider to increase conversion. They include;
- The use of high-quality product images
- Adding product review
- Use clear and concise call-to-action
- Mobile responsiveness
Creating a Solid Email list
In 2000, about 4 billion online buyers are email users. Creating an email list helps your customers identify their needs. More importantly, connecting personally to your customer reduces cart abandonment, according to statista email marketing increases conversion after investment.
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To achieve this marketing strategy effectively, you need to place a signup form for your website to get started. The more your email list increases the more it increases conversion rates and sales. And profits.
Sending personalized valuable content will engage customers and at the same time compel them to purchase a product. A combination of quality content with promotional discounts, and deals attract customers to use the one click the buy button.
Creating a Money-back Guarantee
Customers want to get assured about the product purchased for a particular duration. Since online shoppers can’t try out the product they buy n your website, they want to trust that you give them the benefit of doubt on money-back when doesn’t suit their preference
Money-back builds credibility and shows a brand’s confidence in the quality of what it produces. Although there are risks associated with refunds on the retailer, it is necessary to put a time constraint when offering a guaranteed money-back.
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For example, the Fashion and apparel industry which is one of the main sectors of e-commerce uses a guarantee of 30-60 days money-back condition to validate a product purchase.
Also getting a legal practitioner will help you assemble this policy for easy implementation.
Why E-commerce Stores Don’t Increase Sales?
Shortage of Exceptional Product
Before a customer uses the one click link to purchase a product, users must be sure that the brand offers their product interests and other relevant preferences. Else they leave without purchasing any products.
Inadequate Engagement
What drives users to your page can make them take action. The level of engagement can increase conversion over time when the content provided is valuable for customers
Less engagement reduces conversion perhaps due to dropshipping. Competitors can also hinder your chances of getting the right engagement.
Outdated Site content
A site that is out of date turns off users during a transaction process carried out on your website. Search definitions are carried out by users in other to identify a suitable product.
A site with no current update is difficult to access users, limiting user experience on your website. Slow-loading sites due to errors can send a bad signal to your visitors online Making your brand unreliable and untrustworthy.
Wrong market Target
Lack of value proposition is the first mistake e-commerce businesses make. Most online stores don’t sell because they drive the wrong people to their websites.
Understanding the different market strategies to enhance your sales is the right decision to make when starting up an ecommerce business.
Conclusion
Using a one click strategy to increase sales will help you stay ahead of your competitors. However, there are lots of tactics to help you increase conversion with just one click.
Analyze your business model to know which tactics fit perfectly to increase sales. The more you are willing to put in the work and time the more your chances of conversion.
Increasing your conversion rate with simple checkout with just one click is the trending routine of retail businesses for higher conversion.
