A comprehensive link building guide shows that link building is a general SEO tactic or set of backlink strategies used to rank on search engines.
You don’t only earn links, you also drive organic traffic by referring domains to your website, boosting engagement and authority. Most marketers leverage new link building opportunities to grow their online presence while gathering relevant links.
It is not always easy, building links is an intentional act. The more you add links to your site the more you gain visibility from relevant sites.
Various content strategists that carry out keyword research can’t afford to bypass link building guide in 2024.
Why? Because high quality links are the backbone of ranking factors for search engine results pages. The best way to achieve this is to focus on high quality backlinks.
SEO is a focal point of web marketing and is important for reaching and gaining vote confidence from other websites. It might be difficult for you to ascertain what works for your business or not, however carrying out a white hat SEO strategy will help impact your brands and boost SEO tactics.
In this link building guide we will look at the types of links in content marketing, benefits of link-building, and the best link building strategies to follow.
Types of Links
There are basic SEO links every content marketer should know before going into link building strategies. It is important to know that not all links are backlinks in link gathering, however, this link building guide will explain the type of links that will impact your brand.
High Quality Links
These types of links come from sites with high domain authority and quality content. Google’s algorithm focuses more on websites that contain valuable links from a popular website page. It is better to have a couple of links with relevance than to have many low-quality links.
External Links
This is a form of outbound links gotten from one website page to another. Any link at all that has its source from another website page or referring domain, whether it is owned by you or not, is an external link.
Internal links
They are links from your page or blog posts linked to another page. An example is a link on your blog post that links to other pages of related posts on your website.
Nofollow Links
This is a type of external link conditioned by search engines not to access lending authority. Most people set their links as nofollow because they are trying to avoid loss of website authority while linking out of their own website.
Example of a nofollow link:
| <a href=”https://www.example.com” rel=”nofollow”>Visit Example</a> |
In this example, the rel=”nofollow” attribute tells search engines not to follow the link or pass any link equity to the linked page.
Dofollow Links
This is made from a link source, either by your website page or another. This links tells Google to follow an authoritative website linked to the end source. It tells search engines how to index a linked page while providing relevance to the end source.
| <a href=”https://www.example.com”>Visit Example</a> |
In this example, the link is a do-follow link by default, meaning it passes link equity to the linked page and helps with its SEO. There is no need to add a rel=”nofollow” attribute, as it is automatically a do-follow link unless specified otherwise.
Broken Links
It can be either an internal link or an external broken link directing to an end source that has been removed and contains a dead link or broken link on the page. This broken link often refers to 404 errors implying a redirect or a page that isn’t found.
Backlinks
These are links from other web resource pages that point to your own site page. It involves linking your business from a blog post to your website page. These backlinks are effective SEO audit tools in link building techniques.
Editorial Links
These are backlinks earned from publication sources, which are linked to your website organically without being paid for. You need to publish high quality content that is relevant to your audience to earn links. Also, marketing content on social media platforms can add links to your profile.
Benefits of Link Building Campaign
There are so many rewards to note when you read through this SEO link building guide. Site owners increase search results by giving out relevant content and earning link in return. Here are the benefits of building link in digital marketing:
- Ranking: A high authority backlink may improve your website quality with keyword ranking to improve visibility and drive traffic. Backlink analytics tools are used to measure this keyword performance and further enhance website visibility.
- Generate Revenue: The goal of every linking tactics is conversion and sales. This will provide value and opportunities to businesses and users through referral traffic. When you gain traffic, there is the possibility of converting your audience into customers, that way, you can easily make a profit through sales.
- Partnerships: It fosters relationships that may lead to partnership. Simple outreach can solve all the challenges faced by a webmaster. These partnerships can be among business owners, journalists, and bloggers in a specific niche.
- Content Marketing: Link building guide helps marketers engage in marketing activities that include sharing guest posts on social media or running an email marketing campaign, etc. Creating content is a good way to also build links. Embedded links are seen on the resource page and can improve organic traffic.
- Increases Credibility: A website is trustworthy when you are able to identify links from various relevant websites pages that provide accurate and useful information. The authenticity of information will attract links and foster more backlinks to your page organically.
How Do You Measure the Quality of a Link?
You must understand that some links do not impact a website’s page positively. They cause harm due to their engagement in black hat link building. To obtain link worthy content for your local business, there are core web essentials you should know before you start link building.
Link Placement
Various Google tools can track how users click through your links, providing valuable insights into user behavior. Surfer tools assist in optimizing link placement for maximum effectiveness and are also useful for identifying and repairing broken links.
These tools help ensure your link building strategy is both efficient and effective, ultimately boosting your website’s SEO performance.
Links pointing to the top of the pages get more clicks compared to those below. This is because most online visitors skim content on a website and do not read completely before they leave your website.
Anchor Text
These are hyperlinked texts connected to a link that sends a person to another page relating to the content on the latter page. Anchor text explains the content ideas of a page and is used to ignite curiosity through promotional services. With recent algorithmic updates, it is better to have a diverse anchor than to not have one.
Follow
When a link is given to a website page, there are chances of altering its features to suit your business strategy. You can change a link to “nofollow” to get less link juice from other articles. You can also go for a linked sponsored campaign to add values for a “dofollow” link.
Relevance and Authority
You must ensure you get backlinks related to your specific niche for Google to assign values over links gotten from big brands that are related to your field. Getting links from high-authority websites will make Google place your website on a high level of authority.
5 Most Common Link Building Strategies in 2024
Following this link building guide, you are able to see valuable pro tips before you engage in suitable tactics that can help you gain high conversion and drive traffic organically. Modern link building in 2024 is an aggressive marketing strategy for online marketers. Let’s see how you can make use of this common strategy to improve your business.
Testimonial Link Building
Every company loves to give their audience feedback on a service rendered or purchase goods review. This social validation has increased brand sales over time, it helps to build a personal brand and gain links from high-authority pages. Most website owners use the homepage to display testimonials and boost their online presence.
Unlinked Brand Mentions
You are not in a good position when your brand’s name is mentioned without a backlink, it decreases your visibility. You need to contact the website authority and request they attribute the mention with a link to your site.
This way, it places you in a better position by driving engagement to your page. Your chances of brand mentions depend on how many backlinks you get.
Leverage Podcast Sessions
You can build an online presence just by connecting with your audience on social podcasts. This will enable them to interact seamlessly on the topic that interests them the most. You can get backlinks from podcasts by sharing guest appearance interviews on social platforms. You need the commitment to leverage this strategy.
Use Reverse Image Search
Using custom made images can be an SEO asset for your business. These SEO strategies can help users understand your content better. Using backlink strategies, it is easy to share links on blogs containing image information that is linked back to your website.
Guest Blogging
To see a positive result in guest blogging, you must avoid spammy practices. To be authentic and original, you must engage in white hat linking practices in order to earn a link. Earned links are valuable as they reflect genuine endorsements from reputable sites. Know the right content to share in a guest post to impact value and reach your target audience
Conclusion
You have to follow this link building guide to obtain the best result in carrying out backlink strategies. Know the right SEO tactics to apply while providing value for your audience, that way you gain access to links.
There is no limitation to building links as long as content is created. Don’t restrict your brand to just link building traditional campaigns. Explore trending ways of modern link building, and research your competitors to see what they are doing while you structure a plan to improve your business.
