A successful link building podcast is achieved by creating high quality content that is engaging for users to listen and interact seamlessly. Podcast links are generated in the process and this makes it available for other websites to link to. No doubt, this is the most affordable backlinks strategy any business owner would partake in.
You can easily offer your audience freshly baked content that will compel them to share links to your own podcast on various social channels.
High quality links are earned with this trending podcast as this builds authority and increases your search engine rankings.
According to the CEO of Casted, a business leader and podcast speaker in an interview with Eric Dickmann explains that “podcasting positions your business strategically and lets you pitch your products or services during the show”.
This digital marketing strategy has grown to be the most effective means of conveying information to your audience or learning about a business or topic that interests your target audience.
Benefits of Podcast Links in Link Building
Podcast content is an effective way of creating backlinks, whether you are a podcast host or invite a guest to your podcast, you can earn quality links just by publishing each podcast episodes. Below are the benefits of podcasting link building:
Search Engine Visibility and Establish Authority
Promoting your podcast website can help your drive traffic to your page and increase Google ranking. This will make it possible for people to find you easily and subscribe to your content.
These link building efforts are proven to be valuable because it attracts high authority sites to link to your content and boost your domain authority.
Improves Brand Awareness
This will also enable you to reach out to a wider audience and increase your conversion ratio. The more people get to know you, the more you earn high quality backlinks, it also makes you reach a high level of trust and credibility for your brand.
Helps you Build Quality Backlinks
Industry experts leverage this opportunity to earn quality backlinks to build a website homepage and website authority. Each episode takes less than an hour to create and if the content created is valuable to the specific audience it can drive traffic and increase backlinks.
Effective backlink management ensures these links are relevant and contribute to overall SEO strategy.
Builds a Lasting Relationship
When you collaborate with other businesses, share relevant podcasts on their page and also share theirs. It builds an interactive relationship as new visitors are able to connect with your content and boost engagements. It also enable you you earn podcast links and drive more traffic to you page.
How Do I Start Podcast Link Building?
You can search Google podcasts to see how you can start out and explore various opportunities present in your niche. This will help you build podcast links by promoting your content through an SEO strategy. This section outlines the step-by-step process of starting a podcast.
Select Appropriate Podcast Platforms
First, you must identify your objective before you select the platform for your own podcast. For example, If you are an individual starting out, it is advisable, to begin with an existing platform before finding the right audience.
However, businesses or big brands could start out on their website page, combined with blog posts to create awareness. You can find the best podcast in your industry, this will help you analyze plenty of listicles for your reference.
You can also search Apple or Spotify podcasts for topics relevant to your niche to help you see what your competitors are talking about.
To select the best platform simply:
- Use search engines such as Google to review podcast websites that look promising.
- Note down the name and website URL of the podcast.
- Use Podcast apps to check topics that are relevant to your niche.
- Use Ahrefs to check for high authority websites that have featured a prolific guest on their podcast episode and add the relevant podcast to your list.
Vet Podcast Links Before Pitching
A lot of podcast era make the mistake of pitching to all podcasts on the list which can be less effective for link building. Instead of purchasing backlinks, you can easily vet podcast links on your list to know which is of more value to your business than the other.
Before vetting you should keep in mind these few points:
- Is the podcast links worth the effort?
- Do they link to guests?
- Is the podcast links still functional?
This will help you save lots of time to avoid pitching to the wrong show. You can use Google analytic tools such as Ahrefs to rate the domain authority of the website.
How can you check that?
- Simply paste the website on Ahrefs and export the data link.
- Copy and paste the domain rating and merge it with the existing list.
This DR will show you the strength of the websites compared to others. The higher the domain rating, the higher the chances of earning quality links.
Pitch the Show
You can either pitch to your client through email to accept your guest invite or pitch to be a guest featured on their podcasts. Make sure to follow instructions to know if those websites accept guest appearances before pitching.
Before you pitch, you need to explain the following three basic facts:
- Explain who you are and what you represent.
- Explain what impact you have to give to be a guest on the show.
- Explain the topic that you think might captivate the audience.
It is necessary to send pitches in batches to help you plan and build a flow of guest appearances.
Record Your Podcasts
As soon as you have scheduled an appropriate time for a podcast episode. You should be able to set up podcast equipment with quality sound to ensure excellent audio frequency. Having let such as a microphone, headphones, amplifier, computer and an audio recording software.
You also need to outline the topics for the podcast to help your host have an idea of what to talk about.
It’s good to keep a consistent style format when podcasting. Define the duration of the episodes and the structure to enable you to define your pattern.
Publish Your Podcast and Organize It with Keyword Text
Publishing your audio content in the right way is important for search engine result page ranking. Use target keywords to match your content piece and enable people to find you easily.
Also, you can prepare your podcast in the form of PDF files, and transcripts to help people who are not fluent in the podcast language read and enjoy the content.
Podcast Backlink Strategies to Incorporate in Your Link Building Campaign
Talking about the basic strategy to earn podcast links is an inevitable scheme. Most link builders offer backlink services as a medium of selling backlinks. However, you can easily build podcast links with the following strategies.
Choose Relevant Podcast Topics
For you to fit into the podcast industry, you must map out a content plan to guide you into creating topics that are valuable to your audience and also suit industries in which you want to purchase backlinks.
This will help you appeal to the visitor’s interest to connect with you since you share the same value as they have.
For instance, if the website you want to gain podcast links from focuses on trending topics like content marketing. You can interview content strategists to discuss the benefits of content marketing for small business owners.
Host Podcast On Your Website
This can build your page authority and create awareness for your brand. Podcast directories like Apple Podcasts, and Spotify help to publish episodes of business websites. This is a link building tactic that generates quality backlinks and drives referral traffic.
To host a podcast on your website, you need to differentiate your podcast from the normal blog post like category, tags, and custom posts.
To achieve this you need to:
- Host podcast on a subdomain and specific URL.
- Embed the podcast links on relevant articles.
- Host a podcast on a dedicated page while adding these articles to it.
Setup Podcast Links Campaign
There are automated outreach tools that can help in podcast prospecting. These tools help you search email addresses and verify those emails while removing any spam traps. Then you can easily set up a podcast campaign by personalizing it, so you can gain a huge amount of response.
No need to spend time qualifying potential podcasts for link building, you can use keywords to find niche relevant podcast and invite them to your show.
Add Podcast Pages to Your Backlink Strategy
After you have published an episode, you can advertise your content through email marketing outreach or other social media publication channels explaining how your content will impact your audience. If this interests their audience your content may likely be embedded on their pages for reference.
Add Transcripts and Videos to your Podcast
This is an effective link building technique that will help drive traffic to your page. Some people don’t like podcasts but prefer to watch YouTube videos or read blog posts. This is a better way to take advantage of these new audiences by transcribing your audio content to be made available to all in different formats.
Conclusion
Building podcast links from unique and interesting sites can be of good advantage to your content strategy. It boosts your website presence and connects your new audience from prolific guest appearances on podcast sessions.
If you want to to start your own podcast to gain quality backlinks you must provide the audience with valuable pieces while integrating SEO techniques to increase your performance.
This approach will also improve your website visibility, making it easier for potential listeners to find your content.
