Google has been making constant adjustments to its algorithm for over 20 years. Its success stems from its use of analysis, user input or feedback, and updates to enhance its technical infrastructure.
However, there have been instances of spam, DMCA attempts, and spam that aimed to lower the quality of Google’s search engine. That is why there is a need for continuous change in its algorithm.
Why Are Updates Required?
When Google updates, it affects your site’s SEO rankings, allowing it to perform well or poorly. Knowing when Google sends out updates enables us to adapt to its algorithm, making us more aware of site changes regularly and allowing us to track your metrics in Google analytics, your conversion metrics, user engagement metrics, and your web metrics in general.
You should check your page’s rankings and metrics when Google publishes a new core update. This will allow you to identify what changes have happened and make data-driven choices to assist your marketing, web, and analytics team.
Let’s imagine your website obtains a worse rating in its monthly rankings. You observe a decrease in the web analytics metrics.
This may imply that you need to increase your website engagement, it needs more engaging blog posts or videos to rank better in Google’s algorithm because a website’s success is measured by how well it can generate inorganic traffic and also increase website traffic. Google sites SEO also help to improve your visibility in organic search google analytics
Let’s look at few of Google’s recent algorithm updates in 2022
19 of October
Spam Brain, they claim, is effective in combating “behaviors that strive to narrowly avoid violating their quality guidelines, but are nevertheless manipulative in nature.” One example mentioned is the ability to tell if product reviews are just updated product descriptions or actual hands-on reviews.
20-26th of September
A Product Reviews Update was released before the main update was completed.
2nd of August
On this day, the July 2022 Product Reviews Update is finished. On this particular day, the Semrush signal detected considerable turbulence.
21st of July
It seems that the reduction in PAA results in the SERPS has been reversed!
What do you need to know about Google’s spam detection algorithm?
The algorithm that underpins Google’s spam-detection feature is a “machine learning” technology. The algorithm “learns” about your website by comparing it to other spammy websites. It then improves over time.
The goal of Google’s spam detection algorithm is to accurately identify spam and low-quality websites. The algorithms “learn” from your website and improve over time. It will keep punishing you if it finds that your website is still spammy.
The simplest way to prevent being caught in this algorithm is to make sure your site follows Google’s guidelines.
This benefits you as an SEO since the algorithm is always evolving. This means you can make changes to your site to ensure it meets Google’s rules without worrying that the algorithm will punish you.
Google’s spam-detection algorithms are continually updated to provide the best possible results. This implies that you should keep your SEO strategy in mind as well.
Google considers three factors when improving its spam-detection algorithm:
The presence of spam on the internet The more spam there is on the internet, the more likely it will be identified or detected.
Your website’s level of quality The more high-quality content you have on your website, the less likely it is to be flagged as spam, and it has every likelihood of increasing your website traffic.
How you write your website You are more likely to be seen as spam when your websites use cloaking techniques, hidden keywords, and manipulative key phrases.
Therefore, you need to learn how to find the search volume for a keyword, how to see keyword search volume, and how to get the exact search volume in keyword planner. It will help your keyword journey.
What exactly is Google Spam Brain?
Google Spam Brain is an example of a Google spam detector because it is an algorithm that Google made and uses to find spam. Its goal is to find “spammy” websites and punish them by making them rank lower in search results or removing them from the index altogether.
Even though Google Spam Brain was originally introduced in 2018, it wasn’t until the end of 2022 that people started paying more attention to what Google was doing behind the scenes.
Google announced a major update to its search algorithm two weeks before the end of 2022. Spam Brain will be used to find unnatural link placements.
There are a lot of languages there, but here’s what it means: Google is doing more to penalize those who play the system by purchasing links or using other black-hat strategies to get connections.
In 2022, Google put out an update aimed at “unnatural links,” which were a common “black hat” way to boost the authority of a website.
Since it was first made, Spam Brain has been constantly improved, and Google’s spam detection and removal data shows that it may now be better than ever at finding spam, even though spam is getting more complicated and more spam is being made. Google says that Spam Brain’s AI-powered platform is supposed to keep learning and getting better at spotting spam.
What does Google count as spam?
Spam in all its forms, from spam emails to spam websites and beyond, is a major issue in the modern online environment. Spam may be malicious, deceptive, or just distracting. Google has been working hard to get rid of spam websites from its search results to keep people as safe as possible.
Spam is any content that may direct readers to a website that is not the one you intended. This can happen in many ways, such as by using “fake” or “manipulative” keywords, “cloaking,” or creating content that is misleading or false.
Unfortunately, having a “spam” issue on your website is typical, and there is only one explanation for it: Google’s spam detection algorithm.
Google has generally been tight-lipped about how things operate. It takes the joy out of it while also helping to avoid future exploitation.
Reading between the lines on Spam Brain and considering Google’s history of combating link spam, we believe that acts such as:
Not uniquely or automatically generated content
Websites that have been hacked (hackers updating the content of pages around illicit topics)
Participating in PBNs (networks of sites that link to each other)
You know, all the “do SEO rapidly” strategies that lead to “publish 1000 pages, spam for links, and watch yourself rise to the top of Google in 3 days.”
The significance of Google’s quality guidelines for website optimization
What does “optimize” mean? It means to make the best use of something.
In general, you will have an easier time getting good traffic from Google if your website follows Google’s quality guidelines. Google would provide you with web analytics services that would give you insight into what your website is all about. But your site must follow certain content rules and be built in a way that makes it easy for Google’s bots to read and understand.
For example, the content on your website should meet a certain level of quality and SEO standards and shouldn’t use any spamming techniques.
Google likewise strongly opposes the use of strategies associated with spam or low-quality content. Manipulative terms, cloaking, concealed content, and excessive advertising are examples.
Google has never been clear about how things operate and how to get around them.
What we do know is that, as of 2022, Google has begun rolling out a series of updates aimed at increasing the quality of search results.
It’s no surprise that the internet is becoming more sophisticated, and if Google wants to remain the top dog in how people receive answers to their queries, it must stay up with the developments and guarantee they remain the best at what they do. Therefore, the following are the ways you can avoid Spam Brain penalties
Create unique and useful content.
Creating original, useful content for your consumers is the best thing you can do for your readers (and your SEO success).
Many SEOs are so focused on and obsessed with keywords. They put too much emphasis on keywords and fail to see that there are actual individuals behind every search, each with their own unique motivations and obstacles.
You’ll go a long way if you write original content that shows you know what you’re talking about and that you’re a trusted expert. This is referred to as E-E-A-T, which stands for “expertise, authority, and trust” in SEO. It doesn’t always have to be longer; just make it as authoritative and complete as possible to assist your reader in making better purchasing decisions.
Naturally build high-quality links.
Building high-quality links is essential. You can outsource link building for your website if you have little idea about how to buy editorial links or get any other kind of link relevant to your website content. This is the reason there have been many searches on Google for “how to get me links.”
Another way to go about it is through the use of white hat link building services. White hat link building services are an SEO method of acquiring links from authoritative sites, some of which are obtained through custom outreach services. Your website can also get natural links through the use of link outreach services
Before making a decision, look into the agency’s link building packages prices, link building outsourcing services, and link building pricing.
Some SEOs consider link building to be a necessary aspect of the SEO process.
However, it is possible to rank without links, but it will necessitate more effort and time.
Links tell Google that your website is good, so the more links you have, the more authoritative your website will seem.
In addition, an affordable link building agency is a great way to optimize your website. You can add more high-quality links to your website by using contextual link building services.
Links are an excellent way to accelerate a well-planned SEO strategy. Take note of the crucial word there: accelerate. They are not a replacement for good content and an SEO strategy, and this new update seems to be aimed at sites that think they are.
How to Approach SEO in the Age of Spam Brain
What effect does SEO have on your search? SEO helps increase traffic on your site. It helps generate organic and sometimes inorganic traffic to your website.
As SEOs, our first objective should be to collaborate with marketing and business teams, website optimization companies, and search engine marketing companies to set the company up for success and to become a helpful resource for our clients on Google. That’s all.
If you can make that your main objective, you will go far, and these sorts of updates will be more interesting than frightening.
Also, the best thing you can do as a marketer and SEO to avoid a spam penalty is to align your goals as closely as possible with Google’s quality guidelines. This means creating high-quality content that helps the reader and sets you apart from your competitors. Professional search engine marketing can help you rank higher in search engines.
As Google evolves, look for ways to collaborate with it and align your approach with its goals rather than trying to outwit it. Those who depend on low-effort content and black-hat techniques will surely have a hard time.