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As a link builder if you still practice the old-fashion way of link building, then you will continue to tread water in your campaign. There are unconventional link building strategies that have worked well for different growth marketing companies in recent times.
This link building strategy requires a lot of intentionality while striving to build backlinks. To have a backlink strategy means you want to develop your domain authority so that Google can index your page and identify internal backlinks from referring domains to boost rankings. Trying out something different and monitoring your progress so far, will help you build long-lasting backlink techniques for your business.
Now let’s unravel the unconventional SEO link building strategies you can follow in 2023.
Effective SEO Link building Strategies to Implement in 2023
There are a lot of articles, blog post talking about building strategies to carry out, listed on different platforms. The only way to embark on it and see your results is through conscious effort and time to build sustainable link building campaign. This article will explain the most effective strategies most SEO experts carry out in the digital marketing industry and how it has affected their business backlink profile as well as drive organic traffic and rank on search engine results pages. Let’s have a look, guys!
Get to Know Your Target Audience
This is the first step in link building, getting to understand and know your audience better will help you channel your content in the right direction. Identify what they value and the problem you tend to solve for them, that way they become emotionally attached to your brand. How can you achieve this?
- Conduct research: For some reason, companies shy away from this process because it can be hard since it requires plenty of time. This is the best way to know your customers better because it helps you break data by demographics for specific results.
- Run a trial test by pitching organic data: You can easily pitch organic data to see what story captivates your audience.
- Monitor social media conversation: By interacting and monitoring social comments about your industry, you can easily tell what your audience craves and what frequently asked questions they ask. For example, you can achieve this using Reddit. Doing this will make you understand their preference and behaviors to create content that resonates with them.
- Not only do you understand your audience but also, make sure to stay updated on Google algorithm changes, that way you know the right measure to employ to stay relevant
Create Content that Engages
No doubt people are likely to share relevant links to your content when they connect with your brand’s value, that is why crafting compelling copies is considered engaging and memorable for your audience.
Also, content that evokes emotions is likely to attract links pointing to your own website. Aside from creating content that triggers emotion, potential customers want to be certain about the authenticity of a brand, because people like to engage with honest and genuine brands. This is the way to make this happen:
- Analyze Topics and keyword research: If you want to generate more links through your content, you need to research the topic that is helpful to your audience, likewise using SEO tools such as Ahrefs or Semrush to find keywords that are relevant to Google search engine.
- Use Keyword anchor test: This will enable your audience to find you, it is necessary to use keyword anchor text to build links on your site. Chances that other referring domains link to your resource pages and blog post on your website.
- Get inspiration from popular content in your niche: This will help you focus on the right content trend in your industry. Explore different angles of the topic and provide high quality content.
- Use data research to buttress your content: This is effective especially when writing for B2B, statistics and data are prioritized to make your points valid, also customers like to see the impact of information in more clear statistical data.
- Review feedback from previous content and identify what triggers your audience.
These link building building strategies are important as it creates contextual links to relevant page on your website.
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Guest Blogging
Guest blogging is the most common link building strategies in today’s digital space. SEO professionals leverage this opportunity to generate high quality links. Writing an article for another website in your niche to earn high quality backlinks to your own site, to build authority and increase visibility. Guest posting is something you can easily control on your own site rather than other link building strategies. To earn link through guest post you must follow these guidelines:
- Find websites that accept guest blog and pitch your value to them, for example, you can find websites by typing in the Google’s search box (Digital marketing “write for us”) that way a list of options pops up on the search result page To explore more options use Ahrefs tool under competing domains feature to find prospects.
- Find ideas valuable to pitch: Write down the purpose of the content you tend to create for guest posts, how helpful it will impact their website, and provide unique topics that may interest them.
- Write a personalized pitch and send it to your prospects: You can easily access templates online to guide you through writing a heartwarming pitch to your prospective client.
Leverage Broken Link Building Strategy
Broken link building is also an effective link building tactic site owner use to create more backlinks for their resource page. This SEO strategy is implemented using tools that alert you and a site linking to your page to show you the 404 error log of sites that no longer link to your website. This will help you reach out to these webmasters requesting a correction and offer value for the broken links page. This is another link building tactics used to earn links from broken pages.
Build a Visible Website
This backlink strategy is effective because people can find you easily, through search engines investing in off-page SEO such as local citations and fixing broken link can make you build relevant websites. Other building strategy for website optimization include:
- Create and Maintain Google Business Listing: This is beneficial for bricks and mortar business, this help people find your location by updating information.
- Provide user generated content such as product reviews, testimonials, blog posts, and other related articles.
- Build a free tool or software to outrank competitors: You can easily manage your website with this tool and know how your competitors stay relevant on Google page. This will increase your visibility, and increase your add backlinks to your site
- Build supplementary micro sites: This is another way to earning links, since it’s difficult to get other site owners to link to your page. These micro sites help you create original content that can rank quickly enabling funnel marketing while linking back to your site.
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Create Infographics
Infographics are attractive image styles used to secure high quality backlinks. This backlink strategy when combined with descriptive keyword phrases helps your content to rank on Google page. This is also vital in content like blog posts, articles, and other content, it helps to break the sentences and paragraphs to avoid too many word clusters, Infographics can be in animated format, custom-made visuals, and stock images from free online websites such as Pixel, and Unsplash.
Join Groups and Communities in your Industry
Network locally to help boost your business opportunities by meeting people that share the same interests as your brand. This can help businesses discuss the challenges faced and learn the best strategies to increase their link building strategies. This is necessary for a business starting up in any industry because you are exposed to learning new things while you implement the right techniques from other community members who are advanced in your industry. You also associate with:
- Local charity support groups.
- Join trade organization
- Chambers of Commerce and
- Other relevant Business Bureau.
Embark on Podcast Interviews
This is the trending backlink strategy that has proven to be effective in 2023 Interview guests from complementary niches and discuss the values, and interests of your audiences. This will expose you to a wide range of audiences, increasing engagement likes, and shares of podcast links across various channels.
Utilize Social Media Strategy
With the evolution of mobile devices, social media platforms are increasingly developing more apps that bring millions of active users together for common interests through interactions. That is why your brand needs to set up a backlink profile on social networks that will link back to your website page to drive more traffic. Most potential social media followers also use social channels as validation before purchasing a product online. Social platforms such as Facebook, Instagram, TikTok, and Twitter are trending channels for interactions.
Conclusion
It doesn’t matter whether you are an experienced marketer or a newbie in SEO link building. It is important to conduct research before you embark on these link building strategies discussed in this article, before you can determine what best suit your brand. Furthermore, the impact of this backlink strategy will reflect in the future, if you consistently follow the trends.
