Building website authority is crucial for improving search engine rankings and credibility. When you talk about link building, the first thing that comes to your mind is ranking on search engine results pages. No doubt, search engines rank a website depending on which website provides the most useful information for users.
Follow links are important to all webmasters because they help to increase domain ranking. You can tell that link building campaigns and website authority are inseparable.
It is important that your brand’s authority increases while you engage in creating high quality and affordable backlinks, that way you stay above your competitors. Domain authority is a factor In SEO that measures a site’s performance.
Link building efforts don’t only involve building high quality backlinks, so can rank on search engines. It requires that you carry out effective link building strategies that will boost your site’s SEO visibility while you build your website or domain.
What is Domain Authority?
This is a ranking parameter used to judge how well your website can rank on search engine pages. It shows how relevant your website is with respect to your specific industry. Some persons use domain authority and page authority interchangeably, however, there is a slight difference between the two.
Domain authority depends on how many backlinks are linked to your website, from other reputable websites that your website can access. These backlinks are used to determine a domain score.
The Moz tool is used to assign a score from 1 to 100 which determines the relevance of the website to your niche. On average, a website or domain score of 65% has a higher chance of ranking on search engines, thereby increasing organic traffic.
What is a Good Website Authority?
For you to determine a good website’s authority or domain authority, you must consider some factors in place. You should consider the total number of high quality links from a relevant website, that way, high authority sites rank well on Google SERP.
To know if your website’s score is good or not, follow the chart guidelines below to measure your website’s authority scores:
- Below 30 – Poor
- 30 to 40 – Below average
- 40 to 50 – Average
- 50 to 60- Good
- 60 to 70 – Very good
- 70 to 80 – Distinction
If you are starting out as a small business owner, a website score of 40 is considered a very good start, while big brands like Apple, Microsoft, and Google with a score of 80 are considered very good. This is because, with more work and investment power from big companies, it is expected to have a high DA value.
Important Aspects of Building Website Authority
It requires hard work and consistency, to see results from your link building campaigns. Buying quality backlinks from a good link building service will enable you to rank highly on search engines. To maintain a high ranking position on search engines you must monitor your DA. Let’s dive into the importance of this site’s authority.
Understand How Google Operates
As Google’s algorithm changes, most search engines adjust the ranking factors use to judge a website page. Domain ranking can help you understand why some websites rank higher than other websites.
How? Since Google prioritizes websites that provide high quality content for their users, these sites already establish themselves as authorities in their niche, making it possible for search engines to consider their website page relevant.
Other factors such as website backlink profiles and those with high quality links are considered authoritative and can also generate more traffic.
Boosts Your Website’s Ranking
It takes a lot of hard work to rank on Google’s first page, this is the objective of most enterprises. The higher your DA scores, the better position you attain on the result page, however, you must consistently engage in link building strategies to maintain that position, otherwise, you will be displaced by your competitors.
A website with a higher domain score has more advantage in selling products to many people, leading to a higher conversion rate while those with a low ranking score will find it difficult to reach a large number of people or their business.
Assess Competitor Strategies
This is one of the benefits of measuring your website authority. You can simply enter a website link on the Moz page to understand what your competitor’s marketing team used to increase their rankings. You can now apply those techniques to match up with your competitors.
There are various online SEO services available to help you obtain the necessary information to rank higher than your competitors such as:
- Ahrefs
- SEMRush
- Moz
Optimize Your SEO Metrics
Ranking on search engines will enable you to identify more SEO link building techniques for increasing traffic.
Accessing your DA score will help you identify which SEO strategy works best for your business. Then, you can consistently follow up with building high quality backlinks to help you rank better even if Google updates content.
How to Improve Website Authority?
There are specific link building efforts to embark on when trying to rank on Google search pages. To see delightful results, you must carry out these practices to boost your website visibility and drive referral traffic.
Make Sure You Set up Your Page
The structure and responsiveness of your website will determine how you rank. It is difficult for Google to index a website page when users encounter difficulty in navigating through your web page.
Search engine bots will resist pages that are hard to respond to or pages with broken links. Improve your website load speed, and create a sitemap while creating backlinks.
Setting up your page will also help users access the content easily as they navigate through your website.
Build Quality Backlinks
Building backlinks is essential in domain rankings, you don’t have to get low quality links or buy links from a random site without authority. Content creation will help you earn links and increase your authority metrics.
Building links can be a challenging task if it is not done properly. However, taking up link management practices will help you avoid a black hat link strategy that might cause the risk of penalty.
Link builders and SEO experts leverage this marketing strategy to boost website authority by increasing ranking scores.
You can get high quality backlinks by purchasing links, link placement, SEO services, linking domains, linking pages, and building inbound links.
Add Guest Posts to Your Marketing Strategy
Building an SEO community can help you start up guest posting, that way, you can connect with people or companies to do backlink exchanges that will boost your website’s authority. It is important to link your brand with big companies that have reputable domains.
You can share posts created on social media to earn links. Creating a calendar plan will help you figure out specific timing for utilizing guest posts as an influential marketing strategy.
Create Traffic-Driving Content
Creating content that is reliable and authentic tells search engines that the website provides valuable insight for readers and gains authority over time. Once people find your post helpful, they start to share the content, which increases the chance of getting more ranked.
Audit Your Site to Remove Bad Links
Having spam links contained in your website page can decrease website authority, using inbound links can strengthen your position on search engines.
Auditing a site involves taking out toxic links and replacing them with good backlinks to promote a website’s ranking. Use an SEO tool to check the performance of the site while you clean up links without quality.
Improve Internal Link Structure
Focus on link structure and building links for users to continue reading content and stay longer on your page. To get a sustainable internal link, you can build a link that passes link juice to other websites.
This link juice is the value of a link passed to another domain. It gives a vote of confidence, while links pointing to a relevant page show brands’ trust.
Work on On-Page and Off-Page Search Optimization
You can easily optimize your title page and descriptions for Google to crawl easily on your page to increase ranking position on-page. Establishing strong website authority will further enhance your search engine visibility.
You can also work on optimizing images, infographics, and visual elements by using affordable backlinks embedded in anchor text while using relevant keywords.
For off-page, you can boost your backlink portfolio and get featured on blogs to increase chances of brand awareness.
Conclusion
You can now see that building a website authority is dependent on acquiring affordable links through link building.
You can get high quality backlinks by linking domains, and buying links and you can build links through referring domains for link popularity. All these are SEO concepts used to increase the authority of a website.
You need to experiment with the listed strategies above to know which fits perfectly to your brand.
To obtain a high DA score for ranking on search engines, start with optimizing your page speed as a fundamental SEO service to help Google Crawler your website faster.
