Writing Seo content and human-written content is primarily for content creation purposes. Most times it can be tedious brainstorming on blog post, and articles to publish on websites or social media pages.
The purpose of writing SEO content is to take advantage of search engines for content discovery on your websites. However, these writing technique is not conversational in relating to human intent.
In as much as Google crawls content that is valuable through keyword research and user-generated content, It tends to flag off AI content. These AI contents are artificial intelligence like CopyAi that are used to generate content easily with the use of natural language processors.
Human generated contents are created using emotional engagement, it can be tone, style, and use of personal words to explain intent. In this article, we are going to explore each content type in content marketing strategies and how we can generate this content.
Table of Contents
Are SEO and Content Writing the same?
The answer is yes and no! Why?
SEO and content writing both are primary for generating information but differ in their objectives. SEO uses a set of rules based on keyword automation while content writing involves human interpretation via tone, word choice, formats, etc.
SEO entails search engine to enhance visibility on website pages adding value to your brand.
Content writing is about user experience and interactions on your web pages such as clicking on links usinglink building agency, navigating through social media, and back to your page. The number of internet users for SEO strategy in France is estimated to increase by 2.4 million users between 2023 and 2028.
What is AI SEO Content Writing?
It involves incorporating AI generated content known as artificial intelligence to create search engine optimization content, in your articles, writing blog posts, websites, press releases, etc. This increases visibility and ranking on SERPs.
Writing SEO entails analysis, automation, and segmentation of keywords research to avoid keyword stuffing. It can be based on search trends and demographics for your targeted audience.
Advantages of AI In Writing SEO Content?
Scalability and Productivity
When you say scalability in SEO writing, AI has a high processing capability to generate content, unlike human writers who are limited to insufficient energy.
That is why AI tools are limitless in generating results with minimal effort.
It is efficient and its productivity is extremely high compared t human nature. Imagine meeting up with a deadline at work, with AI generated content, you are good to go.
It can be expensive to hire a freelance writer for your content or daily social media post. That is why AI SEO helps you cut down the cost of paying a writer to help with content creation.
For small start-up businesses struggling with a lack of human resources, this SEO tool can help you craft content with a lower subscription cost within a short time.
Disadvantages of AI SEO Content Creation
Possibility of Plagiarism and Poor Content Quality
Artificial intelligence is robotic software programmed to work in a particular structure, unlike humans it does not apply to reason while crafting content, it replicates most features that are similar.
T scans web pages, optimize existing content, interprets it then produces a copy similar to what it has crawled making original content look like a copied work.
Overuse of these AI can destroy your content and may violate spam policy.
Google Algorithm Don’t Support AI Content
The main objective of Google is to provide high-quality contents for users to satisfy their curiosity. This is to increase user experience and customer satisfaction.
The inability to provide human-written content for users will make Google algorithm reject content as it detects AI-generated copies.
Google recommends writing for search engines, however, artificial intelligence doesn’t understand the intent of writing SEO content.
3 Basic Content Elements use to create Human generated content
Regular content still has its place in content strategy, since the essence of your content is to captivate human interests, some elements will trigger humans to take action, these elements include:
The best content curation on the web is Reddit, Adding valuable content with new tactics will help you repurpose your content curated in the locality of your choice. This can be achieved by sharing organized and meaningful materials with your followers.
Content curation can be achieved by identifying the perfect story and filling up information bridges, also giving validity to your content makes it easier for users to connect on a deeper level to your brand.
Content can be accessible to your target audience depending on how you plan to syndicate content pieces on distribution channels.
Creating content that suits specific audiences will serve as a guide to crafting content that influences human decisions. Providing content that solves your audience’s pain points is the first step to motivating them to take action.
These generated contents can be videos, blogs, podcast discussions, testimonials, product reviews, etc. through social media websites.
Variable Reward Content
Users tend to return to impactful content that is interesting and captivates their minds. Social media platforms take advantage of this reward content. This keeps users on their toes because they don’t know what to expect from your next content.
Creating a hook for your readers will keep them glued to their chair and creates loyal or returning customers.
Ways to Create SEO Writing contents that Attract Human
Carrying out acontent marketing survey will guide you through writing SEO content that will captivate human interest that will drive traffic and generate leads.
Below is a list of useful SEO measures:
The content creation process requires SEO. However, visuals are an important feature that adds a story to your blog post. Long form content can be tiring to read, a little bit of graphics here and there will spice things up and enable humans to enjoy every content you put out.
Since you are writing for humans, you should know how to connect with readers sing feeling as the sight conveys this information to the brain to interpret emotions. Taking advantage of this feature will enable you to captivate your readers.
Add Quick Answers to Your Content Writing
Most SEO copywriter uses this target keyword technique in their web page to leverage Google snippet or title tag, also creating AI generated content for meta description. People want to get answers to a problem or find data for a particular context.
That is why providing these answers will help you rank on search engines result pages. For example, Information about the most traveled city in the world can pop up on Google meta description to provide the necessary answers with keyword research.
Add Specifications, Details, and Numbers
AI generated content does not contain details of business, locality, and specifications. However, while writing for humans it is necessary to put these details for reference purposes. Using the perfect writing tool you can implement these effectively on the first page of your website.
You can also provide these details on your social media posts as a reference to your web pages. Search intent has a big role to play in SEO writing using relevant keywords to gather facts about your business.
Content strategy in 2023 focuses more on crafting content using short videos or clips to showcase business activities, testimonials, and productions.
Adding these videos on YouTube, Instagram and other social media channels with the use of proper keywords will give your post the virality it needs.
Most brand leverage this opportunity for awareness, authenticity, and credibility. Crafting content only doesn’t give your content absolute relevance until creativity through storytelling is incorporated.
Adding Valid data while writing content gives it a legit feel and captivates your target audience. If you are not sure of the data, you can easily research on credible sites like Statista for clarity.
Giving out wrong information can pose a danger to your content and ruin the trust of your reader.
Write content that is concrete and appeals to your readers such that you can gain their trust. Google Analytics tools are used to check the content to enable Google to crawl and rank pages. It tends to flag off contents without valuable facts or incorrect data.
Add Unique Header (H2) That Don’t Feature In SERPs
To stand out unique among your competitors, you need to provide well-structured meaningful H2s that answer people’s questions. Most successful SEO copywriter leverage this as a means to target keywords on search engine.
Writing tool such as Sufer and Fraser are used to analyze search engine results in other to rank better. Adding original data to your piece through a combination of H2s will give your article the best feel it requires.
Writing SEO content is about developing our skills by adding value to your content marketing. Knowing how to use words tactically to rank on search engine. Also, writing for human involve personalizing content to suit your audience prompting them to take action.
The world of digital marketing is evolving by the day, as AI and human writers combine by making leadership thought decisions in content creation. This can impact the commercial industry in producing relevant and limitless content within a short period.