Branding

Have you ever wondered why red is usually associated with danger, passion, and anger, why the color blue is linked with calmness, or why purple consistently symbolizes royalty and wealth? Whether these associations stem from scientific data or social constructs, the...

Some people misunderstand the concept of branding as terminology. The basic interpretation of the word “brand” means a company’s logo, designs, and style. This is not far-fetched from the truth, however, we simply define a brand as a distinctive identity of a business...

In the bustling bazaar of modern commerce, amidst the cacophony of competing messages, corporate brands, fueled by a powerful brand strategy, strive to tower above the rest, much like architectural marvels piercing the city skyline. It’s not just about a logo or a...

Crafting an authentic and resonant brand persona is a task that requires a deep understanding of your brand’s core values, your target audience, and how you want your brand to be perceived in the market. Here’s a comprehensive guide: Understanding the...