If you have spent money and time on SEO optimization without leads, or perhaps you noticed no-conversions have been made despite your efforts on marketing campaigns.
I trust you are compelled to ask “what you didn’t do right”? This article reveals the best actionable strategies that increase conversion rates.
A website’s success is measured by how well it’s able to convert visitors to customers.
There are many strategic formulas to increase conversion rate. Each formula works differently for various industries. Both consumers and organizational buyers purchase products online but it takes the best strategy to attract them.
Believe me when I say it takes the best practices to captivate the minds of your visitors to stay glued to their chairs in taking the right action.
Yes, you have valuable content that drives traffic to your page, but what happens after you satisfy your visitor’s interests? Do they just leave your page without buying your products or downloading that latest ebook?
This article highlights the best practices to increase conversion in 2024 we will also explore actionable buttons that drive conversion to your website, and finally know how to measure a good conversion rate.
7 Ways to Increase Conversion Rate in 2024
1. Analyze Your Goals, Values And Competition
Knowing your product and what it offers is what stands you out from the crowd. This can help you strategize different ways to increase conversion.
You must understand your customer’s needs for you to prompt them to take action. A value proposition will help you define the group of people you are helping to solve their problems.
Before you carry out lead prospecting, there are basic questions to answer:
- What do I offer to my prospects?
- What pain point am I solving?
- How do I present these products to my customers?
- What are my competitors doing right?
- How do people perceive my products?
This will make it easy for your prospects to identify what they want. Taking action will be fast for your visitors because they trust that you understand their pain.
Once the buyer persona (prospects) expectations are met, it unlocks the buyer’s psyche of interests immediately to take action.
2. Add a Powerful Call to Action (CTA)
To increase the conversion rate you must propel your visitors to take action with powerful text. It is essential to direct your prospect on how to navigate through your page.
The conversion rate depends on what actions you want users to take, for example (downloading a free ebook, subscribing to your newsletters, or getting monthly updates). Without clear and concise CTAs prospects leave your page without lead generation.
A list of CTAs practice for a higher conversion rate include;
- Make the CTA visible for customers, this might include bold text and font sizes
- Use attractive CTA button colors to stand out. Colors such as red, blue, orange, and yellow captivate visitors.
- Keep CTA simple and short to avoid turning off your visitors with a long boring call to action.
- Place the CTA at the top and bottom of a page in case skimmers miss one.
3. Show Social Proof
According to research, Trustpulse says 97% of buyers read customers’ reviews before purchasing a product. Also, online review products increase sales conversion by 270%.
Modern customers use social media feeds for reviews, referrals, and advice. Human beings are moved by what they see, this can go a long way to entice them to take action for increased conversion.
Image source: Unsplash
To build trust and credibility, social proof from previous customers displayed before a compelling call to action will increase the number of leads.
This proof may be in the form of video testimonials, high-quality images, and a review plugin.
4. Run PPC Campaign
This is the easiest way to increase higher conversion and place you among the top elite in your niche. However, it is not exactly cost-effective.
Top e-commerce search engines use this campaign in the buying and selling of goods and services. While for google ads,the average conversion rate for all industries is 3.75% for search and 0.77% for display.
Most experts compare different digital marketing strategies such as PPC vs SEO to know the best approach for ROI. However, running a PPC campaign impacts heavily on conversion rate, especially for email marketing, and landing pages.
5. Creating Valuable content
Creating content on industry-relevant topics is the best way to increase higher conversion rate. SEO content with high-quality infographics can drive traffic to your site.
It helps you reach your audience and create awareness about your business products or services. Building brand authority and relevance is channeled toward creating content for your business.
Take for instance if you specialize in making confectionaries such as burgers, you can create content on “How to make Homemade Burger Recipe”. Writing an eye-catching blog, with high-quality images can drive traffic to your page and increase your conversion rate.
6. Allow For Guest Checkout
Most e-commerce websites provide checkout for visitors to use their products for free without giving out any private details. Customers find their way back to the page for conversion.
It is natural for customers to avoid sign-ups for any brand they come across due to spam emails or bulk notifications.
This checkout can permit product usage however there should be limitations to the eCommerce packages to increase leads.
7. Offer Multiple Payment Gateway Options
The major goal of lead conversion is for a purchase to be made, or an action carried out to satisfy the interest of the customer,
Some eCommerce industry do not have multiple payment gateways for their customers, this can cause cart abandonment or no conversion. As users cannot purchase a product due to limitations of payments.
A platform with multiple payment channels stands the chance of a higher conversion rate. An example of a big brand like Amazon has a list of various gateway payments ranging from fiat currency to digital assets making it easier for customers.
What Is a Good Conversion Rate?
Although industry conversion rate varies, a baseline of 3% or more is the average for every business. For B2B companies, the conversion rate is 2-5% on average.
Conversion rate is calculated by the number of conversions divided by the number of visitors, multiplied by 100 to get the percentage. These conversion rates are analyzed using ads, and landing pages that are set up properly for a high percentage turnout.
An eCommerce website designer can help you construct attractive web pages to convert your visitors, but it is still advisable to grab other marketing strategies to keep you buzzing.
Image source: Unsplash
The 2023 conversion rate benchmark was updated for most ecommerce businesses as 3.2%
Importance of Conversion Rate Strategies:
- It increases click-through rate for higher conversion
- It builds brand authority and relevance
- It raises sales of products and services
- It guides online visitors and converts them to customers.
- It creates visibility for your website and drives engagement to your page leading to conversion.
eCommerce Conversion Rate
This is the percentage total of the number of visitors that purchase a product.
It could be an email signup, Ebook downloads, or an added product to a cart. To measure how good an ecommerce conversion rate is, a few metrics are used to analyze the progress of an ecommerce conversion.
Engagement metrics such as:
- Bounce rate which measures the number of people that viewed your page before leaving. The higher the bounce rate the lower your conversion making you lose from your PPC.
- Click-through rate which measures the number of people that click on your page to either purchase a product or sign up for an email listing. This metric helps to determine your conversion rate. The higher your CTR the higher your conversion rate.
- Average session duration can help you define your conversion rate within a period. This is an engagement metric on how long your visitors stay on your page, it is determined by the bounce rate.
Why eCommerce Visitors Don’t Convert?
Some eCommerce businesses make a lot of mistakes in building low-budget websites with no value proposition. The major goal is to convert online visitors to customers.
It is necessary to draw the attention of visitors to gain a high conversion. A number of reasons are compiled below for lack of conversion, they include:
- Bad website design
- Lack of mobile optimization
- Poor product images
- Lack of persuasive copy
- Complex website navigation
- Unclear Call to Action
- No marketing campaign strategy
Having a clear understanding of what makes a no-conversion, can help you channel your effort on the most productive strategies for an increased conversion rate.
List Of Actionable CTA Buttons For Higher Conversion
Actionable buttons are a basic feature on every eCommerce website. We are faced with thousands of calls to action in our daily online activities ranging from social media, website pages, ebooks, downloads from app stores, etc.
However, it takes an eye-catching and compelling CTA to grab the attention of your visitors to prompt them into taking action.
Some industries create a custom-made CTA, while some use marketing experts to help them test the best calls to action that will drive higher conversion. This agency runs campaigns that can help you build your website.
20 Actionable CTAs Buttons That Can Convert Visitors Into Customers:
- Shop Now
- Contact us
- Order Today
- Get Your Free Gift
- Shop The Best Deals
- Your Holiday Gift 15% off!
- Shop Holiday Deals
- Read more
- Learn more
10 Download app for more
11. Register now
12. Watch now
13. Play Video
14. Sign me up
15. Start my free trial
16. Book my ticket
17. Follow us here
18. Review our product
19. Subscribe now!
20. Upgrade today
How do I Start a conversion rate campaign?
Various actionable buttons are carried out daily for increased successful transactions. However, understanding your business is the first step. Start your conversion rate journey using the 7 best strategies to increase conversion for your business.
Having an expert who would guide you through link building campaigns and other marketing strategies is a bonus for your business to hit the ground running.
Conclusion
Online business transactions have proven to be the most trending eCommerce conversion in this modern world. Most B2B buyers compel companies to adapt a better way to communicate and get transactions done.
According to statista, a survey of the most used channels for ecommerce conversion and customer experience are email, mobile and website.
That is why to increase conversion rates in 2024 you must engage in the best practices to generate leads, increase purchase and improve user experience. eCommerce conversion rate campaigns should be a top priority for businesses because it compels customers to make purchases.
