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There is a lot of excitement about owning your own website, creating your own content, providing services, or getting into the sale of products online. However, the feeling of having a small or waning number of viewers, buyers, or visitors on your website can be frustrating.
In 2023, traffic generation will be vital for any online ventures viability. Hence, the need for ways to help bring your creativity and hard work to your target audience.
Search traffic, also called “search engine traffic” is the number of people who visit your website without being paid to do so or by a sponsor. These are the clicks obtained without the use of an ad campaign. The more traffic you get, the more engagement you’ll have on your site or with your product online.
A major way to generate traffic is through optimization for search engines. Lets learn more about SEO as a way to generate traffic in 2023.
3 Important Factors Before Increasing Your Search Traffic
Increasing traffic on your website will help more people come across your services, products, and content. However, increased traffic is not an advantage if the following are not in place. Here are the pivotal aspects every site must possess:
1. Have a good, working website.
A responsive website is more likely to see continued traffic growth. A good website must have a good user experience that keeps the visitors or guests wanting to return and refer the site to other people in their circle.
Here are a few things that can negatively affect a user’s experience:
- Bad graphics design
- Difficult navigation
- Use of broken links
- Poor customer service
- Too long or unclear titles
- Use of vague instructions
- Annoying or uncontrolled ads, etc.
A good website should have a good web design that can adjust to different devices. The graphics should be good not only on laptops, tablets, or flat screens but also on phone screens.
2. Customer focus
Aside from producing original content or services, it is equally important that website information be centered not only on making sales but also on offering useful tips or information. Customer oriented sites usually have more organic traffic than business or sales oriented sites alone.
For example, if a website is into the sale of skincare products and also offers skincare education, it will attract both people who seek to learn about their skin and those who intend to buy its products. But the education about skincare on the website will increase the trust of the visitors in the website owner’s concern for the customers’ skin more than just making online sales. It also builds a strong connection with the customers.
3. Uniqueness of the brand
Branding is a potent tool to outrun your competition. Branding doesn’t just have to do with product design alone; other factors make it thrive. It involves making your service unique to compel patronage.
For instance, if you are in the business of selling a particular product, you must be aware that there might have been other related products of that kind in circulation before. So you don’t just present the goods and services on your site and expect people to make purchases.
Instead, you use the benefit-highlighting method to reach your target market. This means broadcasting the edge your product has over others. As long as people don’t see your product as superior, they might not patronize you.
Another factor to consider is cost-effectiveness. Since the pandemic, many families and households haven’t fully recovered from the financial shock and losses they’ve incurred.
So, buying a good that offers similar services at an increased price may not be an option. This will necessitate some marketing strategy to convince buyers of the benefit of the product or service. It will also require a broadening of the target to reach certain high-class members of society.
Search engine optimization (SEO) on your website
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Search engine optimization is very often spoken about, however let us just briefly say what it represents. It is a standardized practice for increasing the visibility and metrics of the website on search engines. It can improve your organic traffic which is far better than paying advertisements all the time, not only because of the financial aspect, it is important to understand that an optimized site can grow because of recognition from the visitors as an authority in a certain niche.
It doesn’t matter if you are a new site or have been running for a while, to gain its full potential your site needs to be well optimized with SEO optimization techniques which contributes to traffic generation and get more visitors.
Optimized sites always have more traffic and better metrics due to the fact it is technological attuned to search engine crawlability. Every search engine, especially Google, has its own system of specific algorithms whose main feature is recognising sites and its content, and placing it in the correct order with other sites and contents.
So optimized sites have attuned their indexing ability to be better recognized by the Google search bots and therefore increase their chances to be visible by the search engines.
We will try to enfold you some mysteries that are not that hard to uncover, please follow our guidelines to achieve your best outcome.
To do this you can follow the SEO practices we have listed below:
1. Keyword maximization
Keywords are search queries, which could be words or phrases searched for by internet users on search engines. In simpler terms, they represent what people frequently search for on the internet.
The challenge for most businesses is their absence from the radar, where they can be seen by online searchers. However, various keywords are like trends that are frequently searched by thousands or millions of people.
Generally keywords can be obtained manually using the Google search box to see what interests people. It can also be generated through the use of certain tools, such as Google Keyword Planner, SEM Rush, Ahrefs, or others which display certain words that generate traffic.
For instance, you may realize using some keyword tools that people interested in link building services often have search queries such as “get me links, link building new york or link building services usa”.
These keywords can be inserted in your titles. Although it is necessary to stay within the word limit of your title and not get carried away with multiple insertions of keywords, if it is very catchy, then you might just have a new guest on your site. There should be no more than 50 to 60 characters in your title tag. Remember the optimal number is 55 characters and no more than 575 pixels. To be easier you can use the letter “m” 55 times since it shows the exact match how long the title tag should be.
These keywords can also be inserted into your websites meta description. Keywords in your description enable strolling internet users to come across your website easily. Also, the description should be original, reasonable, and have a flow.
Here is one interesting thing regarding the length for meta description.
A way back Google had increased the size of meta description to 300 characters, which was a disaster since everybody rushed to update their meta description to that length.
Then out of a sudden Google realized that this makes a lot of mess and they have returned the length to 155 characters, so now the recommended length of meta description is 155 characters.
What is the importance of keywords?
- It increases user engagement and participation on your website. If you can utilize the keywords efficiently, your website is meant to appear at the top of the search engine result page (SERPs). More than 70% of internet surfers click on the first website that appears on their browsers.
- It gives dependable traffic. A well-ranked page on Google helps your website receive traffic consistently. This puts your website on the radar and makes it more likely to receive regular visitors. Though activating some of these SEO benefits is not a quick fix, it is a long-lasting stream.
- It helps you save and make money. With the use of keywords, you would spend less on paid advertisements while still getting consistent visitors to your website. If you’re into product sales, it implies more income from successful online transactions.
What are backlinks?
Backlinks are a form of link building that involves the use of anchor text to connect websites. Good backlinks from authorities in your chosen field can help your Google algorithm.
Backlinks could be contained in editorials, webinars, and business profiles. There are affordable link building services a website owner can venture into to get the best link building services for his or her site. But make sure to speak with them first and evaluate their level of expertise, sometimes it is better to hire a service which costs more if they offer better expertise and experience required for the job.
2. Link Building
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Experts are saying that in 2023 the link building will be doomed due to the rise of AI technology and spammy links algorithm updates by Google. However, those experts are skeptical and they probably do a lousy job at building links.
The main thing is to create links from authoritative sites, the site needs to be clean, without any irrelevant or toxic articles like CBD, Casino, etc. Of course, if you are in that niche then it is okay, but lets say if you are a dentist then you absolutely need to avoid sites that have casino articles since Google will automatically discredit that link and your whole site, which can result in a drop of traffic.
Another thing is to look for sites with clean look, if the site has a look that is similar to other domains then it is most like a site which is used as a link farm or PBN’s in short of Private Blog Network. PBN is a site whose whole purpose is to link to other sites and try to improve their rankings.
Remember those sites can be good only in a few rare cases, your main focus should be to avoid such sites and find sites that are based on only one niche and have a clear focus on a few blog categories in that niche.
When you have checked all that, make sure to check Domain Rating of the site, this can be used by the tool called Ahrefs.
Also, check the Domain Authority with the use of Moz tool. Both of which are paid tools, however you can register for free and install Google extension on your Chrome browser, and you will see those two metrics for free. There are other free alternatives but they are all based on those two.
These two metrics must vary, you can’t focus on building links only from the sites of the best ratings. This is due to the spammy update which checks the link portfolio of a website and see if there is a natural increase of links or somebody puts an effort to increase a number of backlinks.
The natural links come simple through time, they can be various ratings and if you only have backlinks from top metrics sites, Google sees it as an alert and you may get penalized.
As a website owner, you will need more than one strategy to get enough traffic to your site. You need to rank first on the search engine result pages to get enough engagement for your services on your site.
Link building is a term that refers to the connection of a more prominent or related site to yours in order to get more recognition on the search engine. It is one of many tools used in search engine optimization.
The process can be undertaken by a person or a third party working as a link builder.
Necessary Terminologies You Must Understand About Link Building
- Link Building Outsourcing
Link building outsourcing involves hiring a company or link builder to help build links and monitor them to fruition. This process is often outsourced exactly because building links can come with consequences if they are not built correctly.
Your chances for good quality will improve if you outsource this whole process instead of having an inbound team that does not have that much experience.
When you outsource this whole joint you should make sure to find a company that has experience and expertise in building links in your niche.
Very often people think that building links is just by getting a lot of links from high quality sites, which is far from true.
The team needs to find relevant sources to your niche, they have to find useful articles for your specific anchor text and backlink page, the articles must be understandable and provide real value to the users, and many other metrics should be followed, so make sure to find an outsourced link building agency that can provide you with that.
You should ask them to tell you what sorts of KPIs they will measure and let them introduce you to the way weekly or monthly reporting will be done. The key here is to track your success by those KPIs and then understand how they operate.
In late 2022, the best link building companies stated that building natural links is the best way to continue working on links throughout the 2023. This is our advice also, we are focusing solely on natural ways to increase links on your site, and you should do this also. We provide quality SEO backlink services at affordable link building pricing. Backlinking services could also be done manually but why bother with such complex thing by yourself.
- Manual link building service (MLS)
Manual link building is the act of adding links to other websites and blogs to your site to increase your traffic.
This involves the following process:
- Finding suitable site
- Exploring if they have good articles to put our link in
- Reaching out to them and trying to partner with them
- Automated link building services (ALS)
Automated link building services use software to help generate useful links that help your content get the necessary visibility. This is often used by many agencies, but as an agency we do not recommend using this.
An automated way to build links can be very sketchy from Googles eyes, it must be done by a skilled and experienced professional or you will get a bunch of bad links which can only result in a penalty.
But if you are willing to do this, we can recommend a few ways we are doing automated link building.
First you need to determine sites from which you wish to have links, when you are clear about this, then try to develop a strategy that will lure those sites to link back naturally to your site.
When we say strategy, we are meaning that you should clearly figure out type of content that you need to create which will be shareable because it delves many rare things into it.
Let us say you are a growth marketing agency and want to generate a bunch of automated links, you need to research topics that are rarely spoken about but clearly have great value, then you should research that topic and write an extremely good piece of content.
Use material such as infographics, videos, put some graphs there, put some gifs that represent what you are talking about.
Create content that will be extremely unique and which can put a whole different perspective on that topic.
This is a strategy that will allow you to automatically increase your backlinks since many other sites will put a link to your article in their blogs, simply because you give incredible insight on that topic.
If you focus only on a specific niche, then focus on a specific topic with a few dozen articles that are all relatively close to each other, you are then creating topic relevancy and this increases the chance to build links automatically.
Another thing that follows is free backlinks and good link juice since you are becoming recognized as an authority on that subject. This will grant you more search volume and more traffic will naturally follow.
- Link outreach services
Link outreach services involves requesting backlinks from reputable sites. Custom outreach services are similar in that they contact companies, websites, blogs, and reporting firms through emails to create links with their website content and generate traffic through backlinks.
Link building could also be contextual, which is the use of links within sentences, groups of words or paragraphs to connect vital or relevant content on other sites. This is to reach a specific audience that requires such information.
There are cheap link building practices that can earn you a lot of engagement on your site, but you need to first get acquainted with the modus operandi of link building.
Remember, links main function is to increase your authority and rating, which can benefit your traffic, but do not expect to have greater traffic solely from links. Your focus should be on delivering value to your users.
You can deliver value with smooth design that is appealing to the eye, or content that is full of knowledge, give insights that are rarely spoken about, be different, create something unique and you will have double benefit from your links.
The 2 fundamental rules about link building
- Build credible links.
The number of links is not what guarantees recognition. It is the potency or popularity of the site that matters, not the number of linked sites. If you use many mushroom sites, it won’t help you rank high or make you visible to your potential clients. However, a few strong and credible sites, not spam sites, will help your web page.
- Connect with only similar sites.
Building links will become ineffective if it is done with sites whose content is not related to yours. Linking with an unrelated site that is getting tons of traffic will not boost your websites recognition.
But if you fixate your view only on sites in your niche or relevant to your niche, then you surely have benefited from new links.
Assume you have a gaming website that is largely linked to an online game store. It can assist you to attract comparable people who are also interested in your site.
Now increase your swing a bit further and reach out to PC hardware stores or sites centered on game comics, and your reach will increase to a whole new number of players.
Imagine a game website linked to a government website, this will be looked at as a phony and useless move, and will be destructive.
In link building, one of the best ways to increase your page rank is through the use of backlinks.
4 Strategies to get backlinks for high page rank
One way link building services can guarantee that you are on the right path is through the use of the following techniques:
- Guest posting
Before starting acquiring links know your link acquisition strategy from the inside out.
One beneficial way to get high PR backlinks is to post as a guest on credible and popular sites and then add your link to the article. However, the article must be relatable to the host site audience. This will help you generate more traffic for your site while providing value for your host.
But don’t focus only on PR links, as we spoke earlier, you need to find links that are relative to your niche, and avoid spammy sites.
When you put a link in your article, choose anchors that are not promotional and make a sentence fit in the rest of the text as an integrated part of it.
- High-level data content
One way to attract backlinks to your website is to produce content that is full of relevant data. Undergoing research or study that makes your findings uncommon or rare is one way to get recommendations from high-page-rank sites.
This will make you stand out among top sites in your niche, as well as in news agencies reference sections. This will surely help boost your websites ranks.
- Broadcasting your views
Many bloggers and websites write about things that are generic and available on other sites. This makes them appear below the fold on the search engine result page (SERP) because of the unnecessary flooding of the same content.
However, your views are unique and cannot be mere repetitions. The weirder, the better. Strange and controversial views backed up with facts and statistics attract more attention than familiar ones. This can help high-page-rank sites find your site and give you a backlink as a reference to your ideas.
- Purchase of backlinks
There are necessary guidelines you should know before you go on a link buying adventure. You should not buy high PR links or buy editorial links simply because this is not recommended by Google and it may result in Google penalty. But if you wish to buy links, then you should use a SEO backlinks service like ourselves or any other professionals in this field. You can hire a dedicated link building expert or outsource link building services from a good SEO backlinks service.
Lets elaborate on why link building package prices are not cheap. One could use the services of an affordable link building agency to cut costs and still get the best link building service. However, there is a slight chance to lose quality, this is due to the lack of expertise with many of those agencies that have risen over the night.
You could also find the sites which offer links for sale, the only thing you should look for is a notice of sale on the preferred website, on a credible blog, or from one of the best pbn services online, since only PBN’s will hang an offer like that.
Our whole focus is to build links naturally, natural link building services involve the generation of backlinks without the use of the above mentioned way, and it results in the best possible outcome from building links.
Benefits of link building
- Link building is an indication of relationships with stronger and more reputable sites. This relationship signals to Google the need for acknowledgment on your site by increasing your page rank on the search engine result pages (SERPs).
- It fosters good relationships with influencers or top website owners in your league or niche.
- An increase in search engine ranks will lead to more web traffic and subsequently more sales and engagement on the website, which is beneficial for revenue generation.
- This link or referral can make you an authority in your field.
Conclusion
To increase growth of your organic traffic in 2023 you should always strive to do what is natural for your site. You should look at your site from a users perspective, and avoid any harmful content such as unrelated categories, topics, articles.
Avoid spammy sites to use as backlinks, especially those who are considered link farms. Increase your content portfolio, try to put as much content as you can in 2023.
Utilize the keywords and especially mix long tail keywords with short tail keywords, or exact phrases, but also focus on branded keywords. Increase the word count of you articles by 30-40%.
Focus on topic relevance, you should write only about your specific niche and throughout the year focus on a few broader topics and then write dozens if not hundreds of articles on those topics. Try to cover every part of that topic in infinite approaches to it. Conceptualize different aspects, try to uncover something new all the time. Be bold and differentiate with your unique point of view.
Build backlinks, try using some automated strategies by generating content that is unique and has potential to be shared across the web. Also, outsource link building activities to professional companies such as Link Gathering.
Follow all those things we have told you in this article and you will surely have a great increase of search traffic this year. These are powerful and important things you need to consider as you embark on search traffic generation in 2023.
